This commercial is solid evidence that advertisers no longer care about reporting the merits of a given product or service. Instead, commercials serve to create spectacle and leave the viewer utterly confused. Not only does this commercial not make me want to run out and try Berries and Cream Starburst, it makes me wonder why advertisers even bother at all anymore. This is just one example of an increased emphasis on visual and auditory stimulation for no other purpose than shock value or brief entertainment. I suppose the repetition aspect might be effective, but only enough to make people remember how annoying the commercial is. Will people be talking about this commercial for a while? Sure. Will Starburst's sales increase? That remains to be seen, but my guess is no.